Attract Customers With Facebook Pdf' title='Attract Customers With Facebook Pdf' />Flagship ZDNet weblog, covering a broad range of technology news. Today SMEs creating up to 90 working places among all private companies. Wherein, 90 of businessloans issued to large corporations. Karma solves the capital. Public data from similar institutions is invaluable. Figures about enrollment, conferral trends, types of instruction, graduation rates. The news feed is the primary system through which users are exposed to content posted on the network. Using a secret method initially known as EdgeRank, Facebook. How To Develop A Facebook Page That Attracts Millions of Fans Adweek. Over the past few years Facebook has witnessed a dramatic rise in new user adoption and with that rise has come the opportunity for brands to interact directly with existing customers and engage new ones. At the end of 2. 00. Attract Customers With Facebook Pdf' title='Attract Customers With Facebook Pdf' />Facebook announced the launch of Facebook Pages and last week they launched a revised edition which includes a number of significant upgrades. This week, those pages will be going live for all. There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So what are the primary benefits and changes for the new branded pagesPages Are Profiles for Brands. One of the primary reasons for launching Facebook Pages was that many companies were using user profiles for their companies, in turn violating Facebooks terms of service. While Im sure there were many other reasons for launching Pages, the easiest way to understand them is through viewing them as Profiles for Brands. This means brand pages can essentially do everything that users can do. Pages Have Access to Users Feeds. This is probably the single most important feature within the new Facebook Pages product. Many in the press have described this as Twitter for Facebook. October 13, 2017. Arcade Games For Rent In Michigan. Now You Can Order Food with Facebook Were taking the time out of finding what you want to eat by officially launching the ability to order food. InformationWeek. com News, analysis and research for business technology professionals, plus peertopeer knowledge sharing. Engage with our community. Watch our TV ad to see how to create a better visitor experience, improve workflow and attract new customers. Forbes Insights is the strategic research and thought leadership practice of Forbes Media. By leveraging proprietary databases of seniorlevel executives in the. BlogTopicChecklist.png' alt='Attract Customers With Facebook Pdf' title='Attract Customers With Facebook Pdf' />Its an accurate description but for those that dont understand what Twitter is, this makes things more confusing. Essentially when Facebook users become a fan of your branded page, they will be notified of your status updates anytime you update the status on your brand page, via the primary news feed on the homepage. The News Feed is Now Real Time. This is actually an update to the site homepage but it will have a significant impact. Previously Facebook cached the homepage for at least 1. This means that any feed story which made it to the news feed previously would stay there for a fairly long period of time. The news feed has since been redesigned to stream stories instead displaying the automatically filtered stories as Highlights on the right hand side of the page. Pages Can Integrate Multiple Applications. Earlier this week I posted the example of a robust branded Facebook page which integrates an application into the experience. Pages could previously integrate basic applications but now there is space to integrate applications that are just as robust as those with standalone canvas pages. Not sure of what canvas pages are A canvas page is the space in Facebook below the Facebook header and to the left of Facebooks sidebar ads. Essentially you can now post applications which take up the full width of the page. Ive gone ahead and posted a photo of the canvas area in the photo below. Brands Can Join the Conversation. Social media has always been about joining the conversation and for the first time ever on Facebook, brands can now be a significant part of the conversation. Just as I mentioned earlier, these conversations can take place within a Facebook Page as well as in a users news feed. I cant emphasize how important joining the conversation is. While your social media strategy should continue to include other outlets blogs, Twitter, etc, Facebook should now attract much more attention since there is the potential for conversation. As I mentioned in the introduction, Facebook Pages present a massive opportunity for brands to directly engage with their existing and future customers, even the occasional passer by. This conversation brings with it the power that all other social media tools and platforms provide which is why this latest release of Facebook Pages is so important for brands. Yes, changes will come to the Pages product over the coming months and years but as many early adopters know, its often best to wait until the second version of a product arrives. Now that the second version of Facebook Pages has launched, its time for you to take your brand to the next level. Below, I have outlined 1. Facebook Pages. These are only the top 1. Facebook. 1. Develop Custom Tabs for Custom Ads. Advertising your brands page is always extremely important. One of the greatest features of Facebooks new pages product is that you can link directly to specific tabs. That means you can separate which pages a user views by default based on the ad that they clicked on. For example, perhaps youd like to target two groups of users in different geographic locations. You would display one advertisement for people in Washington, D. C. and those users will land on a page which is specific to users from Washington, D. C. A different page would be displayed to users from San Francisco for example. While this system isnt necessarily the most scalable for example having 5. This method also requires a bit more investment in customization but Id argue that its well worth it, especially for smaller brands and companies. Dont Let New Users Land on the Wall. Why on earth would I tell you not to let users land on the wall Well, my biggest concern is that theyll bump into humpty dumpty. Seriously though, there is a huge opportunity to present users with engaging information and while the content provided by fans of your brand can be engaging, you have absolutely no control over it. Thats why its much better to have new visitors enter a controlled environment and then proceed to navigate through areas with less structure. Yes, the wall can be extremely valuable for letting users talk to you and your brand but such unfiltered waters are the last place you should force a new user to navigate through. Provide your users with a safe entrance to the muddy waters we call social media and they will forever thank you for it, trust me. Create a Unique Page Image I honestly believe that this is one of the most important components of a fan page. Its a simple component yet within the confines of a 2. Recently Rob Banagale, a guest author on All. Facebook, published an article entitled 5 Creative Ways to Hack Your Facebook Profile Photo. If you havent read it, I suggest you check it out. More impressive than the photos included in the tutorial are the photos that numerous users posted at the end. I cannot tell you how many standard Facebook Pages Ive seen in which the basic logo is displayed. If your company has more than one employee has extra resources, there should be no excuse for not creating an engaging photo for your Facebook Page. Its one of the first things users look at and it has the potential to leave a lasting impression so make it goodThe photo posted above is a unique user profile photo but I think it illustrates how you can develop creative photos that take advantage of the awkwardly positioned border. If you have other creative profile photos or Page photos that youve created or seen please let us know about it. Integrate Applications To Increase Engagement. The last thing you want is for users to land on your Facebook Page and leave immediately. The greatest opportunity you have to capture their attention is through engaging applications. There are currently over 5. Facebook platform and a relatively large portion of them can be directly integrated into your fan page. Over the coming weeks there will be numerous applications that are built around the soon to be updated Facebook Page API which will make it easier for brands to launch a relatively engaging Facebook Page within minutes. How to Grow A Local Business with Facebook AdsNOTE Free Live Online Training for Local Businesses, October 2. PST If youre a local business, and since youre reading this Im assuming you are, Id like to invite you to a LIVE Encore online training on Wednesday, October 2. PST Youre going to learn exactly How to Grow Your Local Business With Facebook Ads This Holiday Season While Cutting Your Marketing BudgetClick here to see the agenda and register nowWhat if I told you that as a local business, the fastest way to grow your business is with Facebook ads. Yep, thats right. The fastestBetween Facebooks targeting capabilities and the attention grabbing ad types you can choose from, its never been easier to get customers in the door as a local business. But, and this is a big BUT, youve gotta be willing to put in the effort. You dont put up a Facebook ad only to have paying customers magically appear in your business I wish it were that easy. There are a few strategies you need to follow in order to make Facebook ads work for your business. And in this article, Im going to share these strategies that are specifically tailored to help you, the local business owner, grow your business with Facebook Ads. Youll be able to use what you learn here to create and implement an effective strategy so you can finally start seeing big results. Im going to show you exactly how local business owners have done things like Spent 2. Facebook ads to generate 4. Been able to drastically decrease their overall marketing budgets. Quickly create high performing ads that capture the attention of their ideal customers. Grow their local business by 4. And a lot moreSo lets get to itStart With Targeting. It sounds so obvious, but as a local business, youve gotta start with targetingThe problem is, though, so many of us think we know who are target customer is when in reality we only kinda have an idea. If you want to quickly grow your business with Facebook ads, you NEED to be crystal clear on who your ideal customer is. Sure, you can target geographically around your business which well talk about in a minute but you also need to know what your customer is interested in. What are their hobbies What do they readWhat activities do they like to do Stuff like thatYouve probably heard the importance of creating a customer avatar, well, this is one reason why. Its super important The clearer you are on these attributes of your ideal customer, the more easily you can attract them to your business. And then you can combine these characteristics with location targeting. Location Targeting. Location targeting is a no brainer for local businesses. You want to reach people in the area you serve. There are a couple different ways you can do this Target people near your business. This option will help you reach people who are physically near your business regardless of where they actually live. Lets say you own a dry cleaning business located in a bustling downtown area. If you target people within a 1 mile radius of your business, your ad would be shown to residents in the apartments above your shop, as well as the conference attendees staying in the hotel two blocks down from your shop. Target people who live near your business. This option will help you reach people based on the location theyve specified where they live in their Facebook Profile. Lets say you own a hair salon that appeals to the millennial mom demographic. You could choose to target women in your city, and then specifically narrow your audience by dropping pins to include only women in newer, family friendly neighborhoods. Keygen For Lightroom 5 Mac more. You can even choose to only include, or to specifically exclude certain neighborhoods. Being able to choose the radius of your ad targeting is huge. BUT, it comes down to you fully knowing who your target customer is. Do you own a business that appeals to people visiting your city Or does it only make sense to target local customersWhat type of people can afford to invest in your product or service Does your target audience live in affordable urban apartments, affluent suburban neighborhoods, etc. Ask yourself these types of questions before creating your Facebook ads. Attract Your Ideal Customers With A Great Offer. One of the biggest things I see local businesses struggle with when it comes to effectively using Facebook ads to grow, is not having a clear offer. Again, before running any ads, youve got to have a strategy that will take your target audience from becoming aware of your business all the way through to becoming a paying customer and hopefully a repeat one. As a local business you have to give your audience incentive to stop in, book an appointment, pick up the phone and call you, etc. Its not enough to just run ads that promote your website or Facebook Page. Here are a couple ways you can move your audience to take action when they see your ad RUN A GIVEAWAY LOCAL GYMLise Kuecker, my good friend and local business owner of four fitness gyms, was a guest back on episode 8. The Art of Paid Traffic podcast. She does a killer job growing her businesses with Facebook ads. An example of an effective strategy she used was she targeted her ads within a specific radius around her business promoting a contestgiveaway for a Fit. Bit.  Once people clicked on her ad, people had to enter their name and email for a chance to win. She strategically ran this campaign during the slowest time of the year for the health and fitness industry November December. The overall campaign cost her 2. Fit. Bit and produced more than 4. Not a bad ROI Her secret to making this promotion a huge success was following up with everyone who entered the contest new leads and offering them the opportunity to come in and work out for free. Nearly 5. 0 of people who entered the contest ended up buying packages or memberships Aside from her targeting and offer, what made this campaign work She had a systematized process for selling people once they became a lead. And, since the giveaway was only available for a limited time, she created a sense of urgency for people to take advantage of the offer. In addition to offering limited time giveaways, you could also offer discounts, special upgrades or another type of value add that your target customers cant resist. LIMITED TIME OFFER LOCAL ART PARTIESOne example of a local business using limited time offers to bring customers in is David Brandt who owns a business called Sips n Splatters. Sips n Splatters offers art parties where you can drink your favorite beverage while painting. David has 4 locations in the midwest and hes been marketing his businesses lately through Facebook video ads. Hes seen huge success running locally targeted 6. Phone that give people an inside look at what an art party is like. The videos are fun, colorful and entertaining and he offers a special discount at the end of the video. Once people click on the ad, theyre taken to a landing page where they have to enter their email address in order to access the discount offer. This means that in addition to generating business hes also growing his email list. The ad and offer are working so well that with a recent campaign, David made over 4,0. This is a strategy any local business can do. Get creative with your offer while always keeping your business goals in mind and experiment to figure out what works. Appeal to Your Local Customers In Your Ads.